I saw this up on prolly‘s and thought it was strong. These public safety ads made by Taiwanese agency Ogilvy & Mather are not only visually striking but draw on an uncommon perspective, focusing on the peripheral damage of head injuries (which may have been avoided by wearing a helmet) such as the financial strain on the family and the potential life-long commitment to caring for a brain-damaged relative. It does make you think a little. I personally wear a helmet because my parents ask me to, and at first I would do anything to try and get out of wearing it, but that has changed over the last year or so for sure.
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